CORE

Core is an international advertising and media firm located in St Louis specializing in identity, brand, logo, product, graphics, and music development. Despite being described in Graphis Magazine as the "enfant terrible" of the industry Core has grown into a formidable force both in America and abroad. Our proposal for their new headquarters grows from mutual design interests characterized in these examples of Core's work.
“Our world is multidirectional, everything merges into everything else. Arbitrariness prevails. We create markers in the cultural abyss that are in dialogue with the issues of our time.” Pritzker Prize winner Thom Mayne
The realm between transparency and translucence connects to Core’s work in the ad for Epiphone. Exploiting the interplay between filtered light in the daytime and a suffused brightness at night the building keeps pulse with the hour. “I am not a joker, or a poet, or a size 4 drill bit.”